Career Coach Cassie
Cassie is a career coach who runs her business primarily through social media platforms like Instagram and Linkedin. Cassie has a well established business as a coach and podcast host and was looking for someone to help elevate her brand to make it more cohesive and update her website. She wanted a website that was efficient, didn’t require much updating and that would merge her Coaching and podcast businesses together more cohesively.
Since Cassie is the center of her branding and her community online, I focused on the brand name itself emphasizing the alliteration in her brand name. I wanted to give her something bold and impactful without looking too formal or too casual. Cassie’s podcast “happenstance” includes the symbol of an asterisk in its design. Since this is heavily related to her career coach business, I wanted to unite the branding of both projects to keep them unified and connected.
When you think of Happenstance, you think of Career Coach Cassie, and vice a versa. I built down the “r” in career to form around the “a” and “h” in coach to highlight how Cassie focuses on finding the right fit for each client.
Logo suite | Website design | Typography | Brand colors | Brand guidelines
