Moving Fourwords LLC Branding and Website Project
Moving Fourwords is a community based project from mental wellness coach, Sarah Ihori. Sarah needed support in building out a visual identity that represented the community she’s already created. The brand is mostly focused around Sarah’s experience in coaching and her unique personality. She wanted a brand that incorporated elements of her into this concept.
The logo is a custom wave design, symbolizing her Hawaiian culture and a way to highlight how life has ups and downs. The wave is designed to look like an “M” and an “F” for the brand name. The circle in the main logo symbolizes connection and community. Moving Fourwords is a space for people to feel safe and included. Her brand colors were pulled from Sarah’s Instagram, where she heavily references a radiant turquoise.
Brand strategy | Logo suite | Website design | Brand colors
