SWL - Author logo
S.W. Lucid is an author from Northern California who focuses on experimenting with poetry in their books.
S.W. Lucid was looking for an author logo that resembled some of their favorite author’s logo marks that were focused on a circular design. They wanted to draw from their love of fantasy while keeping the design clear to read and unique.
I designed a logo mark with leaf-like designs around the outer circle inspired by crockets on gothic architecture. I created a custom designed font, focusing on a compact, but elegant design.