TruNorth and Shine First Branding Project
TruNorth is a financial advisory business located in Nevada. I was hired to create some “what if” visuals for the owner to visualize new fresh brand ideas before implementing them. I also designed for the owner’s own self-help brand “Shine First”.
For the logo for TruNorth, I wanted to give a new modern take on the logo. Originally the logo was a large north star design that was nice but outdated. the purple was dull and overall made the branding look muted. I lifted the purple and gold to be more vibrant and designed a nautical north star design that shows movement, to symbolize the growth of money, without showing any phsycial design elements of growing per requirement for the business. bringing in the gold line helped tie in the two colors without overwhelming the purple.
Logo design | Social media assets | Email marketing
