CharFooderie ATX Rebrand Project
CharFooderie ATX hired me to refresh their current branding. Although they liked certain elements of their brand, they didn’t feel it reflected the image they were moving towards in their brand. They wanted to refresh the brand into a sophisticated, modern food and hosting business that created community. They wanted to tie in their branding elements throughout their business
I redesigned the brand’s logo to simplify the design. I wanted to use the heart design as the focal point of the brand and use elegant text and colors to compliment her charcuterie boards. The logo was inspired to look like hand writing as if the owner signed it. The color palette was inspired from the actual colors on the boards. The social media designs were focused on using the brand colors and logos to help unify the branding and create a notable and rememberable brand overall that would be used on physical packaging too.
Logo design | Social media assets | Packaging design assets | Physical brand assets | Brand Strategy | Brand colors | Brand guidelines
