Odessy Branding Project
Odessy is a UK fitness brand centered in London. The owners, Claudia and Abigail needed a designer to help conceptualize their ideas they had for the brand. They had products in mind and a vision: A woman’s subscription to fitness equipment. Their goal was to give the feel of a mainstream fitness company with a modern look. I worked with them to select a brand name and design a logo for their brand.
Creating the logo for Odessy brought several ideas. The brand name was based off the chemicals in your body when you workout, however for the design I created something that would be noticable in the fitness world. Something that was simple and sleek like big name brands in the sports world, but with a new take on it. Since the brand is selling workout equipment for women specifically, I selected beautiful eye-popping blues and pinks for the brand colors and designed the “O” in Odessy to look like a plate.
Brand guidelines | Brand colors | Logo design | Typography
